"Munch ka Crunch Mahaan" - Ads for Munch

As part of Brand strategy competition organized by Nestle for their wafer chocolate brand - Munch, we designed the following print Ad and TVC for Munch to carry forward their "Mera crunch mahaan" and to peg it at emotional level.

Print Ad
This was appreciated for the innovative idea and execution. It is an attempt to raise "Crunch" from mere crunchiness of wafers to the emotion of cheerfulness and confidence inspiring.



TVC

This was designed to differentiate "Munch ka Crunch" from situations of crunch. It is an attempt to peg Munch at the emotion of cheerfulness and enjoying life with all its faults and rewards.