Wednesday, December 24, 2008

Ghajini - Not as per the expectations


"Ghajini" - an Aamir Khan starrer action flick, fall short on expectations after all the hype that has been created by the publicity gimmicks like "Aamir turns barber", " You can make a boring 2 hr movie and an interesting 3 hrs movie, duration doesn't matter".

Let us first talk about the positives. Aamir has played his character well. He was simply superb in some memory loss sequence (particularly at climax), and entire flashback. However, there were moments where he was very loud and he seemed to be forcing himself. Aasin did her job well as a bubbly yet sensitive girl. There is nothing much to talk about other actors.
The plot was decent, however there were scenes which where dragged a bit too much and hence a 3 hr movie, at the end of which you start feeling "when is it going to end". Probably the flashback could have been squeezed in an out right action flick. Some of the action sequence anddark shots are well picturized.The lighter moments in the flashback were good. "Guzarish" and "Behka' were 2 songs which are shot very well and have good lyrics and music.

Now coming on to the negatives. Barring Aamir, other actors simply seem to need acting classes. Background score in many places was too loud. There are some inconsistencies which are difficult to digest. A person who becomes chief guest of a collage function is a high profile goons. These people attend functions with pistols.
I have not come across a mainstream bollywood cinema titled after a negative character. Moreover if "Ghajini" the character is the most important, I guess director should have roped in a quality actor to dispense that role.

All in all, it isa lengthy film that doest not live upto the expectations created by the hype. However, it was refreshing to see an action flick after a long time. It might do well in single theatres and will get a good opening nationwide. Watch this movie only to see Aamir in entirely new role.

Monday, December 22, 2008

"Munch ka Crunch Mahaan" - Ads for Munch

As part of Brand strategy competition organized by Nestle for their wafer chocolate brand - Munch, we designed the following print Ad and TVC for Munch to carry forward their "Mera crunch mahaan" and to peg it at emotional level.

Print Ad
This was appreciated for the innovative idea and execution. It is an attempt to raise "Crunch" from mere crunchiness of wafers to the emotion of cheerfulness and confidence inspiring.



TVC

This was designed to differentiate "Munch ka Crunch" from situations of crunch. It is an attempt to peg Munch at the emotion of cheerfulness and enjoying life with all its faults and rewards.